In a bid to assist native style designers, Chimamanda Ngozi Adichie, an Award-winning writer, not too long ago launched a “Put on Nigerian Marketing campaign,” the place she has determined to decorate in Nigerian manufacturers in all her public appearances. The motive of her marketing campaign is to sensitize and encourage individuals to purchase from each upcoming, in addition to established designers, with the intention to enhance native commerce and manufacturing.
Adichie introduced her new enterprise by way of her Fb web page the place she wrote…“Prior to now few weeks, I’ve purchased extra Nigerian manufacturers than I ever have previously. I’ve found new names. I’ve been crammed with admiration for the men and women operating their companies regardless of the various challenges they face. I’m notably eager about ‘inward-looking’ manufacturers, these for whom dressing Nigerian ladies is as necessary as different objectives.” She is showcasing her proudly-made Nigerian outfits on her Instagram web page managed by her nieces, Chisom and Amaka.
Nigeria is a style powerhouse not solely on the African continent, however globally. Quite a few Nigerian style designers have gained accolades for his or her exemplary work and roles in showcasing the Nigerian spirit, tradition, and variety.
These 10 style designers are, little question, the trendsetters placing Nigerian and African style on the worldwide map.
Folake Folarin-Coker is the founding father of Tiffany Amber, a world-famous iconic label whose journey started in Lagos in 1998. Born in Lagos, she did her education in Europe (England, Scotland and Switzerland), the place she received a chance to work together and have interaction with varied cultures whereas nonetheless at a younger age. Apparently, she has a Grasp’s Diploma in Petroleum Regulation from Switzerland, however as destiny would have it, her insatiable ardour for style led her into style design. Her curiosity for cultures steered her love and curiosity to deal with distinctive style designs that attraction to ladies of varied tastes and preferences.
Folake’s tasteful and colourful creations have earned her world recognition, making her the primary African clothier to showcase her expertise on the New York Mercedes Vogue Week two years in a row. She has additionally been extensively featured by Worldwide media homes reminiscent of CNN, and in 2013, she acquired an Enterprise Award at WIE (Ladies, Inspiration and Enterprise) Symposium. As well as, she has made it onto the Forbes Energy Ladies in Africa listing.
She has been instrumental in making the Nigerian style business shine. “Now, Nigerian style has a character of its personal. There are such a lot of superb designers in Nigeria doing such nice issues. Should you point out a designer, somebody would possible know who you have been speaking about. Ten years in the past, that wasn’t the case. Lagos was extra of a tailoring metropolis again then versus the designing metropolis it has develop into,” Folarin-Coker mentioned.
London-based, Nigerian born, Duro Olowu, shares each Nigerian and Jamaican roots and is a family identify in each the Nigerian and world style business. He’s, undoubtedly, a well-respected Nigerian style design character, well-known for his distinctive and colourful African prints. He’s tremendous gifted in working with patterns, and his designs incorporate the wealthy tradition, spirit, and variety of the Nigerian individuals.
His curiosity in style started when he was solely six years outdated and went on all through his childhood. Olowu’s expertise has earned him world fame and recognition with high shoppers to his identify reminiscent of Michelle Obama, Solange Knowles, Uma Thurman, and Linda Evangelista, amongst others.
Regardless of being a lawyer by occupation, style was Olowu’s old flame. Throughout his profession, he has bagged quite a few awards additional elevating his profile within the world style business. In 2005, he was the primary designer to be named New Designer of the Yr at London Vogue Week with out staging a catwalk present.
On the African Vogue Awards in 2009, he was named the Greatest Worldwide Designer and was one of many six nominees for the Swiss Textile Federation’s high prize of 100,000 Euros. Each British and American Vogue in 2005 named his waist patchwork “Duro,” because the “Costume of the Yr.” One in all Olowu’s well-known quotes is, “My job just isn’t dictating to ladies what they need to put on; it’s presenting them with stunning choices.”
Deola Sagoe is a famend Nigerian clothier, entrepreneur and founding father of The Home of Deola Sagoe. Her distinctive method of designing full of life and colourful prints has earned her a worldwide following together with notable personalities reminiscent of Oprah Winfrey and Will Smith, who’ve acknowledged her for her celebration of African prints.
Having launched her profession in 1989, Sagoe has a Masters Diploma in Finance and Administration and has studied at each College of Lagos and College of Miami. She is a lady with many layers and that is mirrored in her multilayered designs. Her signature designs, Perspective and Class, draw their inspiration from materials with a conventional Nigerian contact and western aesthetics.
She designed the label, Odua, for her mother, who performed a significant position in popularizing her within the business. Her latest works embrace hand-dyed Adire material, which is made by Yoruba ladies. Her repute spans past the African continent, incomes her fame and respect.
Other than showcasing her couture assortment at Cape City and New York Vogue Weeks, Deola gained the MNET/Anglo Gold African Designs 2000 Award. United Nations World Meals Program appointed her Nigeria’s ambassador to this system, “Catwalk the World: Vogue for Meals.” This was geared toward elevating funds to scale back, by half, the variety of ravenous individuals on this planet, particularly kids by 2015.
Her three daughters, Teni, Tiwa, and Aba Sagoe, have taken after their mom and are homeowners of the favored CLAN style label. Sagoe believes the African style business has come a good distance and there’s nonetheless loads of room for progress “Simply in Africa, there’s a enormous market, with out even going to Europe… and the US, there’s a enormous market there,” Sagoe states.
Lisa Folawiyo is a self-made Nigerian clothier who is known for the way in which she creatively fuses conventional West African materials with trendy tailoring strategies. She is understood for her label, Jewel by Lisa, which she launched in 2005, and has since grown to develop into a worldwide style model with showrooms in New York and Nigeria.
Folawiyo makes use of Ankara, a conventional West African material, to create charming and splendid customized prints. She has her personal material line that additionally produces equipment reminiscent of jewellery and purses. Line J Label, her diffusion line, showcases the very best of Nigerian tradition by incorporating Afropop with tasteful city designs. A few of her movie star followers embrace Beyonce, Kelis,Tasha Smith, and Eve.
Other than Nigeria, her collections have been showcased within the UK, US, and South Africa. She has participated in New York Vogue Week 2010 and Paris Vogue Week 2010. A few of her profession achievements embrace winner of the African Vogue Award in 2012, and she or he was featured in Vogue Italia in 2012. In 2014, Ladies’s Put on Day by day (WWD) named Folawiyo among the many eight rising abilities. In 2015, BOF500, a prestigious listing of worldwide manufacturers, featured the designer amongst high style manufacturers making an impression on the worldwide scene.
Lisa Folawiyo studied Regulation on the College of Nigeria, however determined to pursue her love of style. She admits her type is simplistic however modern, and she or he additionally likes to mess around with colours and blend prints. Worldwide media homes reminiscent of Model.com, Gotham, and Ladies’s Put on Day by day have reviewed her.
Soares Anthony is a younger, energetic, and gifted clothier who focuses on his males’s clothes line, Soares Anthony. His work attracts inspiration from native Nigerian materials coupled with Japanese tailoring designs. His designs are masculine, but trendy and classy by the use of remodeling an atypical look into a classy design that embraces magnificence.
Anthony started acquired his love for style when he was a younger boy the place he spent his time sketching and drawing. He likes to work with colours, and his superior expertise has seen his items worn by well-known politicians and celebrities. Younger and profitable, he’s a gifted clothier to be careful for as his identify continues to trigger ripples in each the native and world style industries.
His items are additionally bought globally within the UK, US, and France. Anthony makes use of his expertise to make an impression on the group by way of a mentoring program he runs that helps younger and upcoming Nigerian designers excel and compete on a worldwide platform. Nature, colours, and paintings are his predominant sources of inspiration.
Lola Faturoti is a Nigerian-born, New York-based clothier with in depth expertise and famend worldwide reputation. Faturoti, who hails from Ondo State, went on to high school in London earlier than shifting to New York within the early 1990s. Her style journey started from childhood when she helped her grandmother, who was additionally a clothier. “I received eager about style as a result of my grandmother was a designer. She designed Nigerian conventional garments. That was my first introduction to style, which I hated as a result of I wished to be out taking part in as a substitute of choosing out seams!”
Her inspiration is principally drawn from her roots, and Faturoti rose to fame in New York when she made a costume to rejoice Barack Obama’s election as President of america. The costume had these daring Yoruba phrases, “Oluwa gba President Barack Obama,” which implies, “God Bless President Barack Obama.”
She confirms that her mom performed a significant position in defining her private type. “My mother travelled so much to London and New York. She purchased me a whole lot of garments, so I started to decorate otherwise. I believe that was the primary introduction to me desirous to be totally different by way of clothes,” says Faturoti.
Whereas in New York, she was employed within the Charivari Boutique the place president of the corporate, Barbara Weiser, seen her potential and fervour for distinctive style and helped her launch her first style assortment. Her ardour for African style is profound. “All the pieces begins for me with the print and material, which normally has some shine,” exclaims Faturoti. Her deep African roots, in addition to in depth world expertise with having lived and labored in New York and Milan have been instrumental in her success and worldwide highlight.
Frank Oshodi is an ideal presentation of how Nigerian cultural variety has been embraced in distinctive style design developments. With in depth business expertise spanning over 25 years, Oshodi started his profession as a mannequin and was employed by high family style homes, reminiscent of Dakova and Nikki Africana.
He additionally labored on common TV commercials reminiscent of Maclean’s earlier than rising within the ranks to develop into a mannequin supervisor. He went into choreography earlier than lastly launching his make-up label, Home of Bunor and Vogue Designing. His large break got here when Silverbird employed him to be the designer and make-up artist for Agbani Darego, who was the 2001 Miss World winner. Since then, Oshodi’s profession has constantly rewarded him, enabling him to accumulate many purchasers internationally.
Easy magnificence and magnificence is the muse of Oshodi’s profession and is mirrored within the years he has been within the business. He has performed a significant position in quite a few occasions reminiscent of The West African Vogue Week 2008, whose purpose was to showcase the perfect of Nigerian style. There’s little question that Oshodi’s journey thus far is barely the start of future successes that await him on the Nigerian style scene. He’s positively a drive to be reckoned with.
Zizi Cardow has been instrumental in efficiently showcasing the Nigerian material and tradition on a worldwide degree. She launched her label, Zizi, which has seen her profile develop proudly, letting the world know the way distinctive and stylish the Nigerian material is. She is credited with selling the Ankara material, which has earned it world fame as the material is now being worn to purple carpet occasions world wide.
When she was younger, Cardow hoped to develop into a forensic profiler, however after touchdown her first style job at solely 17 in an Italian-owned boutique ignited her curiosity in style. Being a well-liked African style ambassador, her success has seen her designs featured in lots of worldwide catwalk occasions in Cape City, Milan, Paris, the USA, and different locations worldwide.
Her world revolution for the African material to be appreciated internationally has earned quite a few awards, with the listing being lengthy and persevering with to develop. In 2001, after just one 12 months within the style business, she bagged the Prestigious Designer of the Yr Award on the Nigerian Vogue Present. With this award to her identify, the world seen her work, and her work was showcased on a worldwide platform.
In 2002, different awards knocked at her door. The DAME Award acknowledged her for her excellent achievement in style, and in addition successful the St. Moritz Model Choice Award and Nigerian Ladies Awards. From 2002, she stored successful quite a few awards successively 12 months after 12 months, elevating her profile within the business. Among the different main accolades Cardow has achieved embrace the 2010 UN Peace Ambassador, 2010 International Management Award, 2010 Younger Achievers Award, 2010 Vogue and Model Award, 2010 Advantage Award for African Heritage, 2009 Zenith Award for Excellence, and 2007 African Function Mannequin Management Award, in addition to many others.
Her shopper base is huge, consisting of well-known political figures and celebrities. She has additionally been featured by high worldwide media homes reminiscent of CNN, SABC, Channel O, and FTV. Zizi Cardow has given again to society by way of quite a few mentorship applications, which have, in flip, earned her awards.
Mai Atafo is a widely known Nigerian male bespoke designer. He rose into the limelight after launching his model, Mai Atafo, which has been profitable each on the native scene, in addition to world style scene. His purpose all through his profession has been to uniquely showcase the character of a assured and stylish Nigerian gentleman.
Atafo is a educated IT specialist with a Grasp’s Diploma in Info Programs and Know-how from the UK. After coming back from the UK in 2002, he labored in varied positions within the company sector till 2010, when he resigned to pursue style full time.
Atafo’s clothes label has gained recognition whereas attracting high clientele. He has dressed personalities reminiscent of Most Lovely Lady in Nigeria in 2005, Omowunmi Akinnifesi, and I.Ok. Osakioduwa. As well as, different well-known personalities on his listing are Mercy Johnson, 2Baba, Waje, Gbenro Ajibade, and Stephanie Okereke.
Atafo additionally launched his style line, Weddings by Mai, in 2011 together with his designs being showcased at varied high-profile occasions. Atafo has bagged quite a few awards throughout his profession to rejoice and admire his glorious craftsmanship. Among the awards he has acquired embrace being the winner of Metropolis Folks Vogue and Model’s Hottest New Male Designer two years in a row, LFW Menswear Designer of the Yr, Mode Males Journal’s Vogue Designer of the Yr, and Attract’s Most Fashionable Man of the Yr.
Atafo believes style is an all-round facet. “Vogue goes past garments. It’s also hair and all these parts put collectively,” notes Atafo.
Ade Bakare is a longtime Nigerian clothier whose impeccable African designs have brought about ripples across the globe. Having been within the style business for 20 years, his tremendous elegant designs are common, making him a family identify in each Nigeria and London. His work is an ideal instance of feminine sophistication.
Bakare was born and schooled within the UK, after which he was employed in a number of the high and best style homes of Christian Stambolian and Victor Edelstein. In 1991, he based Ade Bakare Couture and commenced promoting his personal collections to numerous boutiques in England, Scotland, and Channel Islands.
His work ranges from unique night robes to trendy marriage ceremony robes, hats and fragrances. He offers with high-end shoppers in each Nigeria and London, who’ve acknowledged his over-the-top style expertise. Bakare additionally has perfumes named Breeze, and Ade Breeze which is a jersey line of his model.
Bakare’s work has been showcased world wide in locations reminiscent of New York, Vienna, Mozambique, Morocco, Paris, and Cape City. Other than having quite a few English personalities and celebrities sporting his items, he additionally has first girls, senators, and minister’s wives as shoppers. He has additionally been concerned in quite a few applications geared to encourage upcoming designers. The Ministry of Youth and Tradition acknowledged Bakare for this position in supporting younger and upcoming style designers.
Bakare has additionally acquired awards from the Paris Academy and Conde Nast Publication. His attire are recognized to be traditional with a contemporary twist whereas spanning varied kinds of materials. Bakare is well-known and celebrated for his well-known and splendid feminine gazar and organza sweep coasts.